RESOURCE CENTRE > Defining your brand

Defining Your Brand

Whatever industry you’re in, there will be competition. By refining what you offer and knowing what to focus on when pitching to potential clients, you’ll set yourself up as an expert — and everyone knows experts are expensive!

How to Pick a Business Name

Naming your baby business can be really tough. We run through the legal business naming requirements to keep in mind as well as four techniques for coming up with the perfect catchy company name.

How to Refine Your Business Proposition

Whether it’s marketing or building services, if you claim you can do ‘a bit of everything’ you haven’t got a hope of competing with more established brands. Here’s how to narrow your focus and position yourself as an expert.