Data-driven SEO and web security. From Core Web Vitals to caching, analytics, and performance strategies for micro SaaS.
VPN needs assessment for distributed teams As remote and hybrid work becomes the default for many organizations, Virtual Private Networks (VPNs) are no longer just about bypassing geo-restrictions or securing coffee shop Wi-Fi. For distributed teams, VPNs are the backbone of: The right VPN strategy must balance security, performance, and usability—otherwise, employees bypass it, defeating […]
VPNs for Remote Teams: Beyond Speed Tests Leer más »
Core Web Vitals evolution: changes since 2021 Since their introduction in 2021, Core Web Vitals (CWV) have evolved from a set of three user experience metrics to a broader performance framework. The biggest changes: By 2025, CWV aren’t just SEO signals—they directly correlate with conversion, engagement, and retention. LCP optimization: images, fonts, and server response
Core Web Vitals: What Still Moves the Needle Leer más »
Caching hierarchy: browser to database and everything between Caching exists at multiple levels, each shaving latency and reducing backend load: The key to performance is understanding the hierarchy and using each layer appropriately. CDN caching: static assets and edge optimization Content Delivery Networks (Cloudflare, Akamai, Fastly, BunnyCDN) cache static assets—images, CSS, JS—reducing latency and bandwidth
Caching Strategies: CDN, Edge, and App Layer Leer más »
Security maturity model for growing teams Early-stage startups often operate with shared passwords, Google logins, and .env files in GitHub. As headcount grows past 5–20 employees, risks multiply: forgotten offboarding, exposed secrets, and inconsistent security practices. A simple security maturity model: SSO implementation: cost vs security vs complexity Single Sign-On (SSO) consolidates logins under one
SSO/MFA/Secrets for 5–20-Person Teams Leer más »
Email deliverability fundamentals: why emails end up in spam For startups, email is lifeblood—user onboarding, product updates, and sales outreach depend on it. Yet, even perfectly written emails can end up in spam. The main culprits: Deliverability isn’t just about writing good emails—it’s about proving your identity to mailbox providers (Gmail, Outlook, Yahoo). SPF records:
Email Deliverability 101 (SPF/DKIM/DMARC) for Startups Leer más »
Privacy-first analytics landscape: post-GDPR reality Since GDPR, CCPA, and ePrivacy laws took effect, analytics has shifted from “collect everything” to data minimization and consent-first approaches. Businesses now need analytics that: This has opened space for tools like Plausible, Fathom, Matomo, and Simple Analytics, which compete directly with Google Analytics 4 (GA4) by emphasizing privacy and
Privacy-Friendly Analytics: GA4 Alternatives Compared Leer más »
