email going to spam

Email deliverability fundamentals: why emails end up in spam For startups, email is lifeblood—user onboarding, product updates, and sales outreach depend on it. Yet, even perfectly written emails can end up in spam. The main culprits: Deliverability isn’t just about writing good emails—it’s about proving your identity to mailbox providers (Gmail, Outlook, Yahoo). SPF records: […]