plausible vs fathom

Privacy-first analytics landscape: post-GDPR reality Since GDPR, CCPA, and ePrivacy laws took effect, analytics has shifted from “collect everything” to data minimization and consent-first approaches. Businesses now need analytics that: This has opened space for tools like Plausible, Fathom, Matomo, and Simple Analytics, which compete directly with Google Analytics 4 (GA4) by emphasizing privacy and […]